Made in Australia: Why Surefire could be the Right POS Partner for You

At Surefire Systems, we understand the unique challenges and opportunities of the Australasia retail landscape - because we’re part of it. Founded in Melbourne, Australia in 1997, Surefire system has been supporting local retailers for over 20 years with powerful retail management solutions tailored to the region.

We can’t say with certainty that we are right for you – it depends on your needs, which must be your top priority. But we are grateful to be the best POS for retailers across Australia, New Zealand and the Asia Pacific, including Liquorland, Ritchies Supa IGA, FoodWorks, Spotlight, The Reject Shop, and Anaconda.

The Surefire retail solution is designed specifically for grocery, liquor, fabric, and variety retailers with multi-store operations. Whether your managing five stores or fifty, we deliver an easy-to-use Point of Sale (POS) software, a feature-rich Back Office System (BOS), and a powerful Head Office System (HOS) - critical for managing multiple sites with consistency and flexibility.

Designed for the way Australians shop

Surefire POS for retailers integrates with all major payment providers that Australians and New Zealanders expect. From Afterpay, ZIP, Openpay, and Slyp, to Alipay, WeChat, UnionPay, and EPAY, our Point of Sale (POS) software makes it easy for your customers to transact however they choose.

Modernise your in-store experience, backed by local expertise

As an Australian-based provider, we know how locals want to shop. We offer a range of flexible options beyond traditional POS, including online store integrations, our &POS mobile app, and our inhouse self-service solution. These innovations are part of our commitment to smart retail ,combining convenience, technology, and customer-centric thinking. Plus, we take the stress out of hardware procurement through our trusted vendor partnerships with Microsoft, Zebra, and Sato.

Local support with global backing

In 2019, Surefire became part of VelaAPX, a global software leader. This gives us the financial stability and international backing to grow - and keep the responsiveness of a local business. With no upfront licence fees, guaranteed POS uptime, ongoing R&D, a clear roadmap for the future, and Melbourne-based development and support, we're ready to help your retail business thrive.

Not to mention many of our team members have been with us for over a decade, bringing not only technical skill but a deep knowledge of the Australian retail sector - essential for building smart, data-driven retail management solutions.

Ready to grow your retail operation with an Australian partner you can trust?

Surefire Systems is more than just a POS for retailers - we're a strategic partner committed to your success. It begins with us taking the time to understand your needs. If we're not the right fit, we'll tell you honestly. But if we are, we'll share our expertise to build a lasting partnership you can rely on.

Call: 1300 724 667. Email: sales@surefiresystems.com

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Surefire Systems is an Australian based software company that specialises in mid-size retail businesses with 5 or more stores. We empower retailers with the tools to scale - from shop floor to head office. Our smart retail solutions are built for growth - robust, flexible, and backed by local support that understands your business.