Fairthornes Success Story: How Surefire System's Automatic Ordering Transformed Operations

In the fast-paced world of smart grocery retail, staying ahead of the curve is imperative. Fairthorne's, a chain of 11 grocery, supermarket, and convenience stores, recognized this need and embarked on a journey to revolutionize their operations. Their secret weapon? Surefire Systems' Automatic Ordering Solutions - an essential part of their broader retail management solutions suite.

Farmer Jack's - part of Fairthorne's Group

 Fairthorne's faced common challenges in the industry: inventory management inefficiencies, inconsistent stock levels, and missed sales opportunities. Lynda Klompmaker, Grocery IT and Systems Manager at Fairthorne's, sheds light on their transformative journey with Surefire Systems.

"We knew we needed a solution that could streamline our processes, improve stock on shelves, and minimize human errors," says Lynda. "Surefire Systems' Automatic Ordering Solutions ticked all the boxes for an effective retail management solution."

Automatic ordering ensured shelves were consistently stocked, enhancing the overall appearance of Fairthorne's stores and maximizing sales potential. "The store looks better with shelves full," Lynda remarks, highlighting the aesthetic appeal that translates to improved customer experience.

However, the road to success wasn't without its challenges. Implementing automatic ordering required dedication and perseverance. Fairthorne's had to overcome obstacles and build confidence in the system.

"It wasn't a simple process, but the payoff was definitely worth it," Lynda emphasises. “The big picture, in the long run, is managing promotions through auto-ordering with a focus on carefully managing sales uptake across key categories.”

Surefire Systems proved to be an invaluable partner throughout Fairthorne's journey. Their system, developed in collaboration with Surefire's support, empowered Fairthorne's to buy better, increase control over stock holding, and manage costs effectively.

"Surefire's ongoing support and collaboration have been instrumental in our success," acknowledges Lynda. “In our industry, it's important to keep optimising and evolving, and Fairthorne's have been very happy with Surefire's support in helping us to keep moving forward."

Looking ahead, Fairthorne's is excited about the possibilities that Surefire Systems' Automatic Ordering Solutions offer. With the ability to identify and implement improved features, the partnership between Fairthorne's and Surefire Systems continues to thrive. "The future is bright, and we're confident that with Surefire Systems by our side, we'll continue to innovate and excel," Lynda concludes.

Fairthorne's testimonial is further evidence of the transformative power of Surefire Systems' Automatic Ordering module within our retail management solutions. Through dedication, collaboration, and innovation, Fairthorne's has emerged as a leader in the grocery retail industry, setting new standards of excellence with Surefire Systems' support.

Fairthorne's History With Surefire Systems

Fairthorne’s have been a customer of Surefire Systems for over 10 years. Fairthornes came onto the Surefire system with a couple of independent stores, moving onto the Surefire's Head office system gave them centralised control, reporting and visibility. These features, integrated with Surefire’s point of sale (POS) software, have enabled the team to make smarter, data-backed decisions—a cornerstone of successful smart retail. They continue to grow with stores eleven stores across Western Australia.

If you are looking for a new POS partner or looking to review your current retail management solutions, speak to us today. Call us on 1300 724 667 or email sales@surefiresystems.com