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Empowering Retailers with Zebra RF

In today’s fast-paced retail environment, efficiency, accuracy, and real-time store insights are essential. That’s why Zebra Technologies RF scanning devices are our preferred hardware for running Surefire Systems’ WebRF application. Together, they deliver smart retail by making everyday store tasks faster, easier, and more reliable for grocery, liquor, fabric, pet, and discount retailers.


Bringing Smart Retail to the Shop Floor

WebRF takes the Surefire’s Back Office out onto the shop floor, giving staff the ability to manage everyday tasks, like pricing, ticketing, ordering, receiving stock, and stock write-offs, right where the work is happening in the store. With a Zebra device, retailers benefit from enterprise-grade durability and performance, making it ideal for the demanding environments of grocery, liquor, and other retail stores.


By using WebRF on Zebra devices, retailers gain deeper store insights with access to real-time sales, orders, and stock data going back several weeks. These store insights help staff make informed ordering decisions as they build a supplier order. Sales history can also help guide pricing decisions when marking down perishable stock onto price-embedded stickers (via SATO Bluetooth printers).


It's smart retail to give staff access to WebRF on a Zebra device, so they can complete time-sensitive tasks - like stocktaking, recording shrinkage, and creating ticket batches - directly in the aisles. They can also scan delivery loads on the spot for fast and accurate receiving. By incorporating WebRF into your broader retail management solution, you're taking the pressure off the Back Office and freeing up valuable staff time to focus on customer service - proving that the right POS for retailers goes well beyond the checkout.


Secure Access with User Permissions

All WebRF functions are controlled through user permissions, ensuring the right level of access for each team member. For example, sensitive information like cost price can be hidden from general staff, while adjusting retail prices can be restricted to supervisors or managers only. This not only protects your data but also helps maintain control and accountability across store operations.


Supporting Sales Anywhere, Anytime

WebRF supports transacting anywhere, enabling queue-busting during peak hours or a pop-up stall out the front of your store, boosting customer satisfaction and upselling potential. Combined with Surefire’s point of sale (POS) software, the WebRF and Zebra solution delivers flexibility and speed right across the store.


Surefire Systems’ retail management solutions are designed with adaptability in mind. The combination of Zebra’s rugged mobility and Surefire’s feature-rich platform offers a scalable solution that helps retailers stay competitive and responsive.


Ready to boost efficiency and gain smarter store insights? Get in touch to learn how our smart retail solutions can work for you.

Surefire Systems isn’t just another POS for retailers - we’re here to be your partner in success. We start by really getting to know what you need. If we’re not the right fit, we’ll tell you immediately. But if we are, we’ll use our experience to help build a partnership you can count on.


Call: 1300 724 667. Email: sales@surefiresystems.com


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Surefire Systems is an Australian based software company that specialises in mid-size retail businesses with 5 or more stores. We empower retailers with the tools to scale - from shop floor to head office. Our smart retail solutions are built for growth - robust, flexible, and backed by local support that understands your business.


Zebra Technologies designs hardware, software and automation solutions for the frontline, from retail to healthcare to logistics. They are the market leader in mobile computing, data capture, RFID readers and thermal printing.





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