Beyond the Report: Insight-Driven Decisions for Retailers
- Surefire Team
- Sep 1
- 3 min read
Updated: Sep 23
At Surefire Systems, we know that Point of Sale (POS) data is a goldmine of insights waiting to be uncovered. In today’s fast-moving world of smart retail, you need real-time store insights that guide decisions, align your teams, and drive actions.
That’s why we’ve partnered with Strategy, a leading Business Intelligence (BI) solution, since 2012. We bring our customers powerful analytics capabilities that go beyond what we could build alone.
Strategy is more than just reports - it's a strategic edge
Whether you're presenting to leadership, have buyers making product decisions, or instore Managers reviewing stock turns, our partnership with Strategy means our customers get the benefit of advanced BI without taking on the complexity themselves.
Custom dashboards and interactive reports let you filter, pivot, and drill into key details like product, region, or even bespoke loyalty and weather data.
With Report Builder, you can create tailored layouts, prompts, and metrics.
Schedule your favourite reports to run automatically - delivered to the Library, an email, or the Strategy Mobile app - or push the data to an FTP server.
Meet Auto - your AI-powered partner for turning data into decisions
Strategy’s generative AI suite supports every step of your workflow. From Auto Dashboard and Auto Narrative to Auto Answers, each tool helps you cut through the numbers and deliver clarity, insight, and action. This kind of AI-driven reporting is the future of smart retail - making insight generation faster, more reliable, and more actionable.
Your Data, Your Way
If you're already using your own BI platform, or are considering doing it yourself, we make that easy too. You can send data directly from our system into your tools. But here’s where we make the difference: we don’t just hand over raw data. We provide data transformation, optimisation, and expertise so what you receive is clean, structured, and ready to deliver value.
The Surefire Advantage
By combining our retail-tuned POS for retailers solution with Strategy BI, you get the best of both worlds:
A Point of Sale (POS) software designed to handle complex retail needs.
A BI platform that reveals actionable store insights.
Expert support to ensure your data works for you - not against you.
You’re not just collecting data, you’re unlocking insights that drive growth - critical to a multi-store success. Many of our customers have already seen the results.
"Strategy has been a game changer for us at Farmer Jacks... Our Buying Team use the reports daily when dealing with suppliers... Strategy reports feed data on sales, markdowns, and shrinkage directly into (ordering) apps. These apps have improved our fresh ordering, which would not have been possible without Strategy." – Lynda Klompmaker (IT Manager, Farmer Jacks Supermarkets).
“...The flexibility of the reports, the choice of appropriate metrics for our business (Ritchies), and the time frame of sales history means we understand where our growth and challenges lie... Across our business from Buying, Accounting, Operations and Space Planning, we have found a way to utilise the program to give us greater insights and productivity." – Helen Maxwell (National Category Development Manager, Ritchies Supermarkets and Liquor)
Are you looking to transform your data into real insights?
Call us on 1300 724 667 or email us at sales@surefiresystems.com.
Watch the video below to see how Strategy transforms reporting into actionable insight.
About Surefire Systems
One Solution, Endless Opportunities for Omni-Channel Selling and In-Store Innovation.
Surefire Systems is a trusted POS for retailers looking for multi-store success, improve performance, and deliver a consistent customer experience. We develop technology that underpins the success of forward-thinking retailers through robust retail management solutions built for real-world complexity.
About Strategy®
Empower Your Business with Innovative, Data-Driven Insights and Seamless Integration.
Strategy provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35+ years of software expertise to explore innovation in Bitcoin applications. Strategy believe the combination of their operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation - a perfect match for smart retail environments that demand insight, not guesswork.